Al Holdren is vice president and director of sales for and also a partner in Atlas Collections, Inc. one of the largest accounts receivables collection agencies in Indiana. Kelly Morris is president. Atlas provides bad debt recovery services throughout the Midwest for medical, dental, property management groups, and commercial accounts.
A 21-year veteran of the company, Al previously spent a number of years as an entrepreneur in several fields including audio/visual and bio-medical management. His background as an owner and understanding of cash flow analysis is a valuable asset when customizing unique programs for clients, according to Al. A business doesn’t lose part of the amount owed to collection process because Atlas added fees to the amount owed.
A stained glass artist for 30 years, Al is involved with Hearts & Hands United and Muncie Mission Projects. A member of First Church of Nazarene, he was a chef again this year for 100 Men Who Cook fundraiser and was nominated for a BetterLife Award as part of MutualBank’s 125th anniversary celebration. A former member of DelCom School board, Big Al is a lifelong resident of east central Indiana.
Al’s vision, action, and compassion is a living testament to the belief that one person can make a significant difference in the world. His leadership is a beacon of hope for many whether he is handing out bottled water to tornado victims in Oklahoma; loading donated clothing or unloading bananas to hurricane victims in Staten Island; or taking a Meijer gift card, a Bible, and encouraging words to help people who have suffered a house fire, which he experienced personally. He heads up the Tools for Schools shoe drive area which supplies children with new shoes.
He and his wife Chris have two daughters, Katie, 21, and Mattie, 18, and Dusty the dog. They are the co-founders of Secret Families (SF), an outreach ministry serving families in need during the holiday season that raises and distributes more than $100,000 annually to needy neighbors. Volunteers can organize fundraising events, shop for gifts, wrap gifts, do trees, and/or deliver gifts for Secret Families. SF is a 501(c) (3) charitable organization and donations can be deposited in Secret Families account at Star Bank.
SF for Delaware County is perhaps Al’s most significant accomplishment to date. Al’s dad many years did not get presents for Christmas. He wanted his own two daughters to realize how blessed they were. Christmas 2004, he and his family helped two families and Secret Families were started. The next year, four families, and as of 2014, over 1200 families with the help of 1,000 volunteers who gather the first Saturday in December to be his Santa helpers. Al says SF can always use more volunteers and more money.
NBC Nightly News videotaped a Making a Difference segment about SF in 2012.
People helping people, the spirit of giving, encouragement, respect, dignity, and hope are the ways Al helps others and inspires them daily. He lives his personal philosophy: Work hard and expect great things! And to the younger self, his advice: Sell harder!